John D. Rockefeller, one of the wealthiest people in history, was once asked how much money was enough. His famous reply:
“Just a little bit more.”
A funny way for him to say, there’s never enough. It reminds me of a kid’s book I read to my kids called Morris Wants More.
Morris (who looks a lot like Trump, I’m sure not an accident) is never satisfied with his birthday presents. Every gift he receives makes him want something bigger. His parents keep giving him larger and larger presents until, in the end, Morris gets exactly what he asked for, a gigantic present so enormous, it squashes him!


A ridiculous story, but it speaks to a truth: if “more” is always the goal, eventually “more” squashes us instead of serving us.
In 21 years as an advisor, I’ve had conversations with clients whose investment portfolios are a tiny fraction of Rockefeller’s. Say between $250,000 and $750,000 invested, and many have said something surprising:
“What am I going to do with all this money?”
This question is usually asked with a big smile, indicating they have enough. Actually, more than enough. And then I respond with a dumb joke like,”Your new job is figure out how to spend it…”
How crazy is this contrast?
How can someone with hundreds of millions, or billions, feel they still need more, while someone with a fraction of that wealth feel content? How can we (myself included here) be less like Morris Wants More and be more like the sequel I just created using AI, Morris Has Enough? (Look how content Morris looks!)

How can we have enough? First we look at the data, then, we find what our specific enough is.
Research suggests (article here) that once our basic financial needs are met and the stress of money is removed, additional wealth has a much smaller impact on happiness and life satisfaction. In other words, there comes a point where more money doesn’t necessarily create a better life.
One article from 2010 said the number is $75,000 per year, another said $100,000. The “number” is different for everyone, but the principle is universal: There SHOULD be a number. (I wrote an letter a couple years ago about the Magic Number.)
But the world teaches us the opposite: the number is “just a little bit more.” From an early age, we’re conditioned to believe that happiness is always one promotion, one purchase, one investment gain, or one milestone away. We move the finish line over and over: “I’ll be happy when…”
But “enough” is a different way to live.
More never ends. Enough is the end.
More is exhausting. Enough is restful.
More brings pressure. Enough brings peace.
More is never satisfied. Enough is satisfaction.
That’s why discovering your “enough” can be one of the best things you’ll ever do.
So…how much is YOUR enough?
Check out the Do-I-Have-Enough Spreadsheet below. This is an example of how we help people discover their enough. You can use our example to put one together yourself, or contact us and we can put one together for you, for free!

Here’s how we do it. We think about “enough” in terms of income rather than simply the size of a portfolio.
Essentials
We believe retirement works best when your essential needs are covered by guaranteed income, while your non-essential desires are funded by investments.
Imagine your essential expenses: housing, food, transportation, healthcare, insurance, and other necessities, total about $50,000 per year.
Ideally, those expenses are covered by reliable income sources such as Social Security, a monthly pension from work, or guaranteed lifetime income. Knowing that your basic needs are covered regardless of what the economy or stock market is doing can provide tremendous peace of mind.
Non-essentials
Now suppose you’d also like another $50,000 per year for travel, entertainment, hobbies, generosity, family experiences, or other things that make retirement more enjoyable.
Those desires can be funded from your investment portfolio. Because they’re non-essential, they offer flexibility during difficult markets without threatening your basic needs.
Again, please check out our Do-I-Have Enough Spreadsheet and let us know if we can help you determine how much is YOUR enough!
Have a great rest of your summer.
Thanks for reading,

Tim Porter, CFP®

































